The fact that Spirit Halloween is only open for 3 months of the year, is a big deal in my city. Opening day has become a bit of an event with the majority of Thunder Bay's population. Not only does it become the "IT" place to be, but it opens up jobs for over 60 people. This mind you is one location only. I know some cities have multiple Spirit Halloween stores every year, but we have one. And it's actually a coveted placement to work at. Our local manager has a core group of seasonal employees that she does her best to bring back every year, but our city is a college city, and most people are only here for as long as their school program runs.
I've managed to make it to opening morning the last four years in a row. Two of those years, I've been the first person through the doors and the first to take photos and videos. That, believe it or not, is also a coveted thing in this city.
Every year, I do my best to stay away from the online spoilers for the month leading up to the opening day, avoiding all of the usual youtubers who do Spirit Halloween shopping guides, and who do live streams from the big Flagship Opening Day in the states. I stay off the website for the month and a half leading into Hallowe'en Shopping Season, because I like the surprise factor of seeing the animatronics and displays on opening day.
This year's theme is Evil Carnival. So you know that the clowns are a big feature for the 2024 displays. I was happy to see a few new licensed characters this year too such as Art the Clown, Michael Myers and Elvira. Elvira Mistress of the Dark merchandise, was truly the biggest and happiest surprise this year. If I'm correct, this is the first time Spirit Halloween has carried any of her stuff; at least where I am. I've honestly never seen any of her merch at my local Spirit.
So my first visit of the year was on Opening Day Friday August 2nd. The animatronics were up and running, the theme was in place, and the staff were happy. Some of the shelves were waiting the next round of stock to be delivered, so there were some empty spots. I plan on going back later in the week to see what is new. I try my best to get there a few times per month during the season. It truly is the best place to meet up with other Hallowe'en people I wouldn't otherwise bump into the rest of the year.
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